Project Overview
A complete platform overhaul transforming TechFlow’s enterprise SaaS dashboard into a high-performance, intuitive analytics hub that cut onboarding time by 60%.
TechFlow’s existing platform was outdated, difficult to navigate, and couldn’t scale with their enterprise clients’ needs. Users complained about slow load times, confusing navigation, and lack of mobile responsiveness.
Project Details
Cooper Plumbing
Technology
4 months
Services
Technologies
Average page load time exceeding 8 seconds
Confusing navigation causing high support ticket volumes
No mobile-responsive design for on-the-go users
Outdated UI losing clients to more modern competitors
Scalability issues as enterprise user base grew
Before & After
Issues Identified
- Cluttered, outdated dashboard UI
- 8+ second load times
- No mobile support
- Manual onboarding process
- Siloed data with no integrations
Improvements Made
- Clean, component-based design system
- Sub-1.5 second load times
- Fully responsive on all devices
- 60% faster automated onboarding
- Real-time WebSocket integrations
How We Made It Happen
Technologies Used
- AWS, Node.js, PostgreSQL, React, TypeScript, WebSocket
How We Got There
Artisan & Buyer Research
Interviewed sellers and buyers to understand what makes handcrafted purchasing emotionally different.
- 3 weeks
Storytelling Platform Design
Designed immersive maker profiles and product pages that lead with craft narrative.
- 5 weeks
Marketplace Platform Build
Stripe Connect multi-vendor payments, Algolia search, and Contentful CMS for artisan stories.
- 9 weeks
Artisan Onboarding Drive
Onboarded 500+ initial artisans with a white-glove process and PR launch.
- 15 weeks
Project Showcase
The Numbers Speak
A complete platform overhaul transforming TechFlow’s enterprise SaaS dashboard into a high-performance, intuitive analytics hub that cut onboarding time by 60%.
TechFlow’s existing platform was outdated, difficult to navigate, and couldn’t scale with their enterprise clients’ needs. Users complained about slow load times, confusing navigation, and lack of mobile responsiveness.
Cooper Plumbing
Technology